privacy and data protection
Data protection declaration
We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of Farben Löwe GmbH. It is generally possible to use the Farben Löwe GmbH website without providing any personal data. However, if a data subject wishes to use our company's special services via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Farben Löwe GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about the rights to which they are entitled using this data protection declaration.
As the controller, Farben Löwe GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. However, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
1. Definitions
The data protection declaration of Farben Löwe GmbH is based on the terms used by the European legislator for directives and regulations when issuing the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
We use, among others, the following terms in this data protection declaration:
a) personal data
Personal data is any information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered to be identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
b) affected person
Data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
c) Processing
Processing is any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data, such as collecting, recording, organizing, classifying, storing, adapting or changing, reading out, querying, use, disclosure by transmission, distribution or other form of provision, alignment or combination, restriction, deletion or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.
e) Profiling
Profiling is any type of automated processing of personal data which consists in using these personal data to evaluate certain personal aspects relating to a natural person, in particular to assess aspects relating to work performance, economic situation, Analyze or predict the health, personal preferences, interests, reliability, behavior, location or movement of that natural person.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data is not assigned to an identified or identifiable natural person.
g) Controller or controller
The person responsible or responsible for processing is the natural or legal person, authority, institution or other body which, alone or jointly with others, decides on the purposes and means of processing personal data. If the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the controller.
i) Receiver
Recipient is a natural or legal person, public authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, public authorities which may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
j) Third party
Third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.
k) Consent
Consent is any voluntary, informed and unambiguous expression of wishes given by the data subject for the specific case in the form of a statement or other clear confirmatory act by which the data subject indicates that he or she consents to the processing of data concerning him or her agrees to personal data.
2. Name and address of the person responsible for processing
The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:
Farben Löwe GmbH
Spechtweg 32
22926 Ahrensburg
Germany
Email: info@farbenloewe.de
Website: www.farbenloewe.de
3. Cookies
The Farben Löwe GmbH website uses cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.
By using cookies, Farben Löwe GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
Using a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The person concerned can prevent the setting of cookies through our website at any time by means of an appropriate setting on the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The Farben Löwe GmbH website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. What can be recorded are the (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrers), (4) the sub-websites which are accessible via an accessing system on our website is controlled, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serves to protect against threats in the event of attacks on our information technology systems.
When using this general data and information, Farben Löwe GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by Farben Löwe GmbH both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.
5. Registration on our website
The data subject has the opportunity to register on the website of the controller by providing personal data. Which personal data is transmitted to the person responsible for processing is determined by the respective input mask used for registration. The personal data entered by the data subject will be collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the data to be passed on to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use that is attributable to the data controller.
By registering on the website of the data controller, the IP address assigned by the data subject's Internet service provider (ISP) and the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, this data makes it possible to investigate crimes that have been committed. In this respect, the storage of this data is necessary to protect the data controller. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the transfer serves the purpose of criminal prosecution.
The registration of the data subject by voluntarily providing personal data enables the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the data base of the person responsible for processing.
The person responsible for processing will provide each data subject with information at any time upon request as to what personal data is stored about the data subject. Furthermore, the person responsible for processing corrects or deletes personal data at the request or notification of the data subject, provided that there are no legal retention obligations to the contrary. A data protection officer named in this data protection declaration and all of the data controller's employees are available to the data subject as contact persons in this context.
6. Subscription to our newsletter
On the Farben Löwe GmbH website, users are given the opportunity to subscribe to our company's newsletter. Which personal data is transmitted to the person responsible for processing when ordering the newsletter is determined by the input mask used for this purpose.
Farben Löwe GmbH regularly informs its customers and business partners about company offers by means of a newsletter. In principle, our company's newsletter can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email will be sent using the double opt-in procedure to the email address entered by a data subject for the first time to receive the newsletter. This confirmation email is used to check whether the owner of the email address as the data subject has authorized receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to provide legal protection for the person responsible for processing.
The personal data collected when registering for the newsletter is used exclusively to send our newsletter. Furthermore, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or a change in technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The data subject can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of revoking your consent, there is a corresponding link in every newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.
7. Newsletter tracking
The Farben Löwe GmbH newsletters contain so-called tracking pixels. A web beacon is a miniature graphic that is embedded in emails sent in HTML format to enable log file recording and log file analysis. This allows a statistical analysis of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, Farben Löwe GmbH can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent issued via the double opt-in procedure. After revocation, these personal data will be deleted by the person responsible for processing. Farben Löwe GmbH automatically interprets unsubscribing from receiving the newsletter as a revocation.
8. Contact option via the website
Due to legal regulations, the Farben Löwe GmbH website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the person responsible for processing by email or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller will be stored for the purposes of processing or contacting the data subject. This personal data will not be passed on to third parties.
9. Routine deletion and blocking of personal data
The person responsible for processing processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or if this is required by the European legislator or another legislator in laws or regulations which are applicable to the data controller is subject to.
If the purpose of storage no longer applies or if a storage period prescribed by the European legislator or another responsible legislator expires, the personal data will be blocked or deleted routinely and in accordance with legal regulations.
10. Rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning him or her is being processed. If a data subject would like to exercise this right of confirmation, they can contact our data protection officer or another employee of the person responsible for processing at any time.
b) Right to information
Every person affected by the processing of personal data has the right granted by the European legislator to obtain free information from the person responsible for processing at any time about the personal data stored about him and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
the processing purposes
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
if possible, the planned duration for which the personal data are stored or, if this is not possible, the criteria for determining that duration
the existence of a right to rectification or erasure of the personal data concerning them or to restriction of processing by the controller or a right to object to this processing
the existence of a right of appeal to a supervisory authority
if the personal data is not collected from the data subject: all available information about the origin of the data
the existence of automated decision-making including profiling in accordance with Article 22 para.1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved as well as the scope and intended effects of such processing for the data subject
The data subject also has the right to information as to whether personal data has been transmitted to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer.
If a data subject wishes to exercise this right to information, they can contact our data protection officer or another employee of the person responsible for processing at any time.
c) Right to rectification
Every person affected by the processing of personal data has the right granted by the European legislator to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary statement, taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectification, they can contact our data protection officer or another employee of the person responsible for processing at any time.
d) Right to deletion (right to be forgotten)
Every person affected by the processing of personal data has the right granted by the European legislator to demand from the person responsible that the personal data concerning him or her be deleted immediately if one of the following reasons applies and if the processing is not necessary is:
The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
The data subject revokes their consent to which the processing is based in accordance with Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR and there is no other legal basis for the processing.
The person concerned submits a statement in accordance with Art. 21 para. 1 GDPR, you object to the processing and there are no overriding legitimate reasons for the processing, or the data subject objects in accordance with Art. 21 para. 2 GDPR object to the processing.
The personal data was processed unlawfully.
The deletion of personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject.
The personal data was collected in relation to information society services offered in accordance with Art. 8 para. 1 GDPR collected.
If one of the reasons mentioned above applies and a data subject wishes to have personal data stored at Farben Löwe GmbH deleted, they can contact our data protection officer or another employee of the data controller at any time . The data protection officer of Farben Löwe GmbH or another employee will ensure that the deletion request is complied with immediately.
If the personal data was made public by Farben Löwe GmbH and our company is the responsible party in accordance with Art. 17 para. 1 GDPR is obliged to delete personal data, Farben Löwe GmbH will take appropriate measures, including technical ones, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data set that the data subject has requested the deletion of all links to this personal data or copies or replications of this personal data from these other data controllers, unless the processing is necessary. The data protection officer of Farben Löwe GmbH or another employee will take the necessary measures in individual cases.
e) Right to restriction of processing
Every person affected by the processing of personal data has the right granted by the European legislator to request the controller to restrict processing if one of the following conditions is met:
The The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject refuses the deletion of the personal data and instead requests the restriction of the use of the personal data.
The controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
The data subject has objected to the processing in accordance with. Art 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored at Farben Löwe GmbH, they can contact our data protection officer or another employee of the data controller at any time turn around. The data protection officer of Farben Löwe GmbH or another employee will arrange for the processing to be restricted.
f) Right to data portability
Every person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which the data subject has provided to a person responsible, in a structured, common and machine-readable format. You also have the right to transmit these data to another controller without hindrance from the controller to whom the personal data were provided, provided that the processing is based on consent in accordance with Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract in accordance with Art. 6 para. 1 letter b GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority vested in the person responsible.
Furthermore, when exercising their right to data portability in accordance with Art. 20 para. 1 GDPR the right to have the personal data transmitted directly from one person responsible to another person responsible, to the extent that this is technically feasible and provided that this does not affect the rights and freedoms of other persons.
To assert the right to data portability, the data subject can contact the data protection officer appointed by Farben Löwe GmbH or another employee at any time.
g) Right to object
Every person affected by the processing of personal data has the right granted by the European legislator to object at any time to the processing of personal data concerning him or her on the basis of Art. 6 para. 1 letter e or f GDPR, you have to lodge an objection. This also applies to profiling based on these provisions.
Farben Löwe GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert this , exercising or defending legal claims.
If Farben Löwe GmbH processes personal data in order to conduct direct advertising, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected to such direct advertising. If the data subject objects to Farben Löwe GmbH to the processing for direct advertising purposes, Farben Löwe GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons arising from his or her particular situation, to object to the processing of personal data concerning him or her that is carried out by Farben Löwe GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR, to lodge an objection, unless such processing is necessary to fulfill a task in the public interest.
To exercise the right to object, the data subject can contact the data protection officer of Farben Löwe GmbH or another employee directly. Furthermore, in connection with the use of information society services, the data subject is free, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by means of automated procedures using technical specifications.
h) Automated decisions in individual cases including profiling
Every person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning him or her or in a similar way significantly affected, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State law to which the controller is subject and this Legal provisions contain appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject or (3) takes place with the express consent of the data subject.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, Farben Löwe GmbH shall implement suitable measures to safeguard the rights and To protect the freedoms and legitimate interests of the data subject, which includes at least the right to obtain human intervention on the part of the person responsible, to express one's own point of view and to challenge the decision.
If the data subject wishes to assert rights with regard to automated decisions, they can contact our data protection officer or another employee of the data controller at any time.
i) Right to revoke data protection consent
Every person affected by the processing of personal data has the right granted by the European legislator to revoke consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they can contact our data protection officer or another employee of the data controller at any time.
11. Data protection regulations on the application and use of Google AdSense
The person responsible for processing has integrated Google AdSense on this website. Google AdSense is an online service that enables advertising to be placed on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. enables an analysis of the use of our website. Each time you access one of the individual pages of this website, which is operated by the controller and into which a Google AdSense component has been integrated, the Internet browser on the data subject's information technology system is automatically triggered by the respective Google AdSense component , data for the purpose of online advertising and billing commissions to Alphabet Inc. to transmit. As part of this technical process, Alphabet Inc. Knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. among other things, to track the origin of visitors and clicks and subsequently enable commission billing.
The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of an appropriate setting on the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. sets a cookie on the information technology system of the data subject. In addition, a letter from Alphabet Inc. Cookies that have already been set can be deleted at any time via the internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Based on the embedded tracking pixel, Alphabet Inc. recognize whether and when a website was opened by a data subject and which links were clicked by the data subject. Web beacons are used, among other things, to evaluate the flow of visitors to a website.
Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, is sent to Alphabet Inc. transferred to the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on the personal data collected via the technical process to third parties.
Google AdSense is explained in more detail at this link https://www.google.de/intl/de/adsense/start/.
12. Data protection regulations on the application and use of Google Analytics (with anonymization function)
The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analysis is primarily used to optimize a website and to analyze the cost-benefit of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The person responsible for processing uses the addition “_gat” for web analysis via Google Analytics._anonymizeIp". Using this addition, the IP address of the data subject's Internet connection is shortened and anonymized by Google if our website is accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time you access one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Google Analytics component to transmit data to Google for online analysis purposes. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission billing.
The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of an appropriate setting on the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
The data subject also has the possibility of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on using the https://tools.google.com/dlpage/gaoptout link. This browser add-on tells Google Analytics via JavaScript that no data or information about website visits may be transmitted to Google Analytics. Installing the browser add-on is viewed by Google as a contradiction. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Alternatively, click here to deactivate Google Analytics. Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.
13. Data protection regulations on the application and use of Google Remarketing
The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company's website. The integration of Google Remarketing allows a company to create user-related advertising and therefore display interest-relevant advertisements to the Internet user.
The operating company for the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Every time you access a website on which the Google Remarketing service has been integrated, the data subject's Internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the user's IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.
The cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of an appropriate setting on the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the www.google.de/settings/ads link from each of the Internet browsers they use and make the desired settings there.
Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.
14. Data protection regulations on the application and use of Google AdWords
The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google's search engine results and the Google advertising network. Google AdWords allows an advertiser to define specific keywords in advance, using which an ad will only be displayed in Google's search engine results if the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the advertisements are distributed on relevant websites using an automatic algorithm and taking into account the previously defined keywords.
The operating company for the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether a data subject who reached our website via an AdWords ad generated sales, i.e. completed or canceled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor other Google AdWords advertising customers receive information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.
The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of an appropriate setting on the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the www.google.de/settings/ads link from each of the Internet browsers they use and make the desired settings there.
Further information and Google's applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.
15. Payment method: Data protection regulations for PayPal as a payment method
The person responsible for processing has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.a.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, the data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. In order to process the purchase contract, personal data that is related to the respective order is also necessary.
The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the person responsible for processing may be transmitted by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.
PayPal may pass on the personal data to affiliated companies and service providers or subcontractors to the extent that this is necessary to fulfill the contractual obligations or the data is to be processed on behalf of.
The data subject has the option to revoke their consent to the handling of personal data at any time from PayPal. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
Paypal's applicable data protection regulations can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
16. Payment method: Data protection regulations for instant transfer as a payment method
The person responsible for processing has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment of products and services on the Internet. Sofortüberweisung is a technical process through which the online retailer immediately receives a payment confirmation. This enables a retailer to deliver goods, services or downloads to the customer immediately after the order is placed.
The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.
If the data subject selects “Sofortüberweisung” as a payment option during the ordering process in our online shop, the data of the data subject is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing.
When purchasing via Sofortüberweisung, the buyer sends the PIN and TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after a technical check of the account balance and retrieval of further data to check the account funds. The online retailer is then informed automatically that the financial transaction has been carried out.
The personal data exchanged with Sofortüberweisung is first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The person exchanged between Sofortüberweisung and the data controller.
